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MADERA, California, October 3, 2024– In the late 1960s and early 1970s, a generation of winemakers, mostly in California, transformed the American wine industry, emphasizing quality, terroir, and individual expression. James Conaway, in “Napa: The Story of an American Eden,” called these men and women the “Second Wave” of American winemaking. Looking back, we can also call them our “greatest generation,” in recognition of the risks they took and the accomplishments they made.
Most of the recognition of these winegrowers has centered on Northern California, but the movement existed throughout the entire American wine industry, with important pioneering wineries in Oregon, Washington and throughout the entire state of California. Today, most of these groundbreakers have retired, sold their businesses or have been unable to sustain their wineries through the many difficult cycles of the industry.
Andrew (Andy) Quady is one of the last remaining members of this generation still active in the industry. Graduating from U.C. Davis with a master’s in enology in 1973, he became a winemaker that same year, beginning in Lodi and later moving to Madera. However, unlike his fellow graduates, who ended up making notable cabernet sauvignon, chardonnay, and pinot noir, Andy forged a different path. He took advantage of opportunities as he saw them and focused on wines that would be the very best versions of what he could make in the region where he was, no matter how popular they may have been at the time.
It was at Davis that Andy met Darrell Corti. Darrell, owner of Corti Brothers stores in Sacramento, was a benefactor of many young winemakers in the Second Wave. He encouraged the movement by purchasing their wines and promoting them in his stores. It was Darrell who recognized that despite the great cabernets and chardonnays that were being produced at the time, California had yet to make a great vintage port. In 1975, he encouraged Andy to make one from California’s native grape – zinfandel. Andy did so, with the understanding that Darrell would place the wine in his stores. A few years later, after making it on the side at Lodi Vintners and bottling it at a friend’s Rutherford winery, Andy had 1,600 cases of California’s first premium vintage port for sale. True to his word, Darrell placed an order for 200 of those cases.
Fortunately for Andy, the wine was well received, and following the 1976 Paris tasting, Americans were looking for California versions of classic wines, including dessert wines. Andy recognized that he was one of the only winemakers focusing on this overlooked but important wine category and that it gave him an opportunity to establish a niche in an increasingly competitive market. He would use this strategy time and time again over his career, resulting in a number of firsts, and establishing a legacy of quality and innovation.
From a modest beginning of 1,600 cases, with Andy and his wife Laurel (Laurie) making wine on evenings and weekends, Quady Winery now produces 250,000 cases, sells to 48 states, exports to 17 countries, and employs over 30 people. Self-started and financed from the beginning, Quady Winery remains independently owned and managed by the Quady family. Andy credits the winery’s success to dedicated growers and the long-term employees who work with him. He empowers employees, encourages independent thinking and action, and has been rewarded by extensive loyalty and commitment. In unison with their winery’s growth, Andy and the family are committed to environmentally and socially sustainable business practices. Sixty percent of the winery’s power is provided by solar energy, wastewater is recycled and used to irrigate the vineyard, and the facility is recognized as California Certified Sustainable.
2024 will mark Quady Winery’s 50th vintage, and 2025 Andy will turn 80 years old. For the winery, this marks 50 years of consistent growth with an emphasis on quality. For Andy, it will mark 50 years of courage, making successful innovative wines with unique styles, and perceiving and taking advantage of opportunities as they came his way.
Notable firsts and achievements:
For more information about Quady Winery and to find the nearest distributor of Quady wines, please visit quadywinery.com.
1 Andy’s classmates included many winemakers who would go on to make outstanding wines, including Merry Edwards, Tim Mondavi, Tom Ferrell, Peter Graff, Stu Smith, Dave Stare and Steve MacRostie.
2 Only two winemakers, Mike Blaylock (for 30 years) and Darin Peterson (at 20 years) have ever held the reins. Danny Mejia, Operations Manager, began as a cellar worker 40 years ago.
3 The first building was a 1600-foot single-room stucco building behind the house. It featured a crusher from Valley Foundry that was already 30 years old when it was purchased.
4 Essensia has been served at the White House and has graced the wine lists of the world’s finest restaurants, including the London Ritz.
