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The Southern Yosemite Visitors Bureau was formed in 1985 and operated as the Yosemite Sierra Visitors Bureau for 30 years. The Bureau was established by a group from the Eastern Madera County Chamber of Commerce with a vision of the growing potential for drawing the millions of visitors to Yosemite National Park to the many businesses and attractions in Madera County. In 2015 the visitor’s bureau changed its name to Visit Yosemite | Madera County to more accurately reflect its mission to promote all there is to see in do in Yosemite and Madera County.
